Moisture Foundation

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Moisture Foundation

(8.5 fl.oz./250 ml)

Moisture Foundation, our premium deep treatment, is specially blended to nourish and moisturize your hair, while repairing damage from heat styling, chemical services and UV rays.

Accomplish detangling and deep conditioning in 15 minutes or less!

“The Curly Hair Wash-and-Go Solution”

30-day money-back guarantee.



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4.93 out of 5 based on 14 customer ratings

+ Lightly infused with essential oils, consisting of fresh, tropical citrus notes.

+ Jojoba Oil – Avocado Oil – Argan Oil:
Lightweight natural oils provide superior conditioning and a lustrous finish to hair.

+ Panthenol (Pro-Vitamin B5):
Draws moisture inside the hair shaft, making it feel fuller and thicker.


When at the beach or pool, apply Moisture Foundation between swim sessions to prevent breakage due to excess dryness.

Also, remember! Always wash hair thoroughly with a clarifying shampoo as soon as possible following exposure to chlorine or salt water.



LEAVE-IN: COILY – CURLY | Apply to wet hair. 1) Using palms of hands, apply Moisture Foundation to hairline – forehead, sides, and base of neck – gently smoothing from the hairline back toward the ends; 2) Section hair and generously apply from root to tip; 3) Comb to distribute; 4) Air dry and style as usual.

RINSE-OUT: WAVY – HEAT APPLICATION | Apply to wet hair. 1) Using palms of hands, apply Moisture Foundation to hairline – forehead, sides, and base of neck – gently smoothing from the hairline back toward the ends; 2) Section hair and generously apply from root to tip; 3) Comb to distribute; 4) Leave in for 3-5 minutes; 5) Lightly rinse; 6) Style as usual.

Check out the videos below for examples on how Moisture Foundation is used. The results are simply amazing!

Naturally Quinn (3c/4a)

Carmen from My Natural Sistas

ElleCKay (3b/3c)

Tierra J Beauty (4b/4c)

OhGinelle (3c)


Glycerin – Water (Aqua) – Butylene Glycol – Simmondsia Chinensis (Jojoba) Seed Oil – Persea Gratissima (Avocado) Seed Oil – Acetic Acid (Organic Apple Cider Vinegar) – Argania Spinosa (Argan) Kernel Oil – Cocos Nucifera (Coconut) Milk – Cetearyl Alcohol (and) Behentrimonium Chloride – Cetearyl Alcohol (and) Dicetyl Phosphate (and) Ceteth-10 Phosphate – Ricinus Communis (Castor) Seed Oil – Fragrance – Dimethicone – Linum Usitatissimum (Linseed) Oil – Panthenol (Pro-Vitamin B5) – Quaternium-91 (and) Cetrimonium Methosulfate (and) Cetearyl Alcohol – Isopropyl Mystate – Camellia Sinensis (Green Tea) Leaf Extract – Carrageenan – Hydroxyethylcellulose – Chamomilla Recutita (Chamomile) Flower Extract – Verbascum Thapsus (Mullein) Leaf Extract – Salvia Officinalis (Sage) Leaf Extract – Aloe Barbadensis (Aloe) Leaf Juice – Phenoxyethanol.



14 reviews for Moisture Foundation

  1. 5 out of 5
    5 out of 5


    Absolutely my new holy-grail product! It works as a hair mask, leave-in and styler. I have fine 3c curls, and this product does its job without weighing my hair down or causing any product buildup. I usually only wash my hair every 3-4 days, so my hair can become pretty knotted and tangled. Upon application with about two tablespoons of product, my hair instantly becomes smooth like butter. The slip in the moisture foundation makes the hair so easy to detangle in seconds and minimizes shedding. The packaging is so simple and sleek, just like the ingredients. The scent is perfect, not too strong, but not too subtle. All around great product for all hair types and textures! Definitely recommend!

  2. 5 out of 5
    5 out of 5


    It left my hair nice and shiny, feeling soft, moisturized and not weighed down. My curls are definitely defined as well. My hair lasted a solid 10 days using Moisture Foundation. Overall, I really love it!

  3. 5 out of 5
    5 out of 5


    I love love love it, my hair stayed so moisturized and my curls are very, very defined. I don’t think my curls have ever looked or felt so soft. Moisture Foundation feels and smells amazing. It’s really like butter on my hair.  I absolutely love it and I’m really happy that I found this product!


  4. 5 out of 5
    5 out of 5


    My family is from the Dominican Republic, where we are known for being profoundly skilled at straightening anything from 3a to 4C type of hair. For years I straightened my hair using a blow dryer, followed by a flat iron, with little to no breaks in between washes. This left my curls damaged and flat in some sections, so for the past year I decided to ditch the straighteners and have been learning to love and embrace my curls every day.

    I’ve had very little education about how to treat my curly hair, so to transition I’ve tried everything from gels, mousse, creams to spray- sometimes using these products in combination to keep the texture of my hair to last throughout the day. While doing this was okay, my scalp was left with so much residue and it was harder to style my hair the next day.

    SINCE being introduced to Especially Hair’s Moisture Foundation, my hair routine has been significantly cut short. My curls are defined, feel soft and light and it’s SO much easier to style my hair the next day (and sometimes the day after that)! While the smell of the foundation is a little strong for me, it smells quite good once the hair completely dries. I love the results and feel the texture of my hair improve with each application.

  5. 5 out of 5
    5 out of 5


    I came in from a run and was tired of looking at my dry hair. I applied Moisture Foundation and left it in for over an hour under a shower cap (no heat—too lazy).
    • Smell (reminded me of some sort of dessert?)
    • Honey-like texture
    • Elegant, smooth packaging
    • Medium slip (thinner than a cream, thicker than a rinse-out)
    • Extremely moisturizing
    The jar also suggested it could be used as a leave-in. My hair tends to not absorb moisture well with creamy leave-ins (I’m a spray kind of girl), but if you have courser or coily hair, I’d highly recommend using it in this way too. The curl definition was on point, but I like more stretch and less shrinkage.
    I’ve used the deep treatment twice and I’ve been very pleased. What’s even better is I don’t have to apply nearly as much product to my hair after rinsing it out and I didn’t have to spend an hour detangling! Instead, it took no more than ten minutes.
    Revived curls in little time and I didn’t have to use up all of my styling juices and berries to get my hair styled how I like it. Perfect conditioning treatment for naturalistas like me who may be short on time and/or a bit lazier than we would like to admit with our curls ?
    #winning #supportblackowned #blackmoneymatters

  6. 5 out of 5
    5 out of 5


    Finding the perfect product for my hair is a lifetime quest I embarked on some 20 odd years ago. My hair has always been incredibly thick, with medium tight curls that are very hard to manage. The curls look amazing when straight out of the shower, but becomes a massive frizz ball when dried and not maintained. For maintenance, my ‘go to’ hair product began with drugstore brand gels. This was cheap and easy, but really dried out my hair and left a lot of residue. I experimented a lot with other higher end salon styling products but nothing seemed to work. More recently, because of my husbands concerns for my health, I have been on the hunt for more naturally-based products. Especially Hair’s Moisture Foundation is one of those products that did the trick. Only about a quarter-sized amount of product is required after a wash and this keeps the curls tight and shiny. There is no residue left in my hair, nor is there a sticky feeling on your hands after application. The product dries soft so for the next 2-3 days your hair looks healthy. It also smells great, which is an added bonus.

  7. 5 out of 5
    5 out of 5


    I use this product as a leave-in and my hair stays moisturized for an entire week after I use it. It smells great and feels amazing when I put it on my edges (which it says to do on the jar). I’ve found that each time I use the product my hair gets easier and easier to detangle. Since starting to use this product, I haven’t touched my coconut oil or shea butter. I will definitely buy more when mine runs out!

  8. 5 out of 5
    5 out of 5


    I deep conditioned on dry hair using “moisture foundation deep treatment masque” which I left on my hair for an hour with a plastic bag. Being a 4c hair girl I tends to experience a lot of tangles but this deep conditioner helped me to detangle my hair. It really melted away my tangles. And that is one of the reasons I am giving it a five star.
    Afterwards my hair felt really soft and it smelled awesome. I then continued with my regular styling process. My braid out came out well defined.
    Oh I love love the packaging.
    One thing I would suggest is don’t be heavy-handed, a little goes a long way.
    I’m not paid to say this. This is my honest review. I truly loved this product for my hair.

  9. 5 out of 5
    5 out of 5


    This product far exceeded my expectations for one product to accomplish! I I like to apply this in my hair right after I use shampoo and let it sit for about 10, I will rinse most of it out and then squish in a little more as my leave in. My hair is so soft and feels healthy after I use the moisture foundation.
    For my 2c hair I use a gel on top of it for hold and it get beautifully defined and happy curls. I do have to be a little cautious when leaving some in as a little too much can weigh down my hair but when you find the right amount you can get at least 3-4 good curl days with minimal frizz.
    Overall I am very happy with Moisture Foundation and love the story behind the product!

  10. 5 out of 5
    5 out of 5


    I am addicted to this product. So addicted that I’m not sure what to do with my hair until the replacement jar comes. I use Especially Hair daily instead of conditioner and my hair is noticeable softer, smoother and less frizzy as a result. The product goes on like a cream and locks in moisture without weighing my curly hair down. I also suffer from painful eczema on the palms of my hands and my fingers. This is one of the few hair products that does not irritate my skin condition. A natural product can make my hair look good without causing a reaction on my skin? I’m hooked.

  11. 4 out of 5
    4 out of 5

    (verified owner):

    Received & started using product 9/22/16, as a leave-in conditioner. The Moisture Foundation is improving the shine of my thirsty hair over the past 2-weeks. Rated 4/5 as price is high for an 8.5 oz. jar. Also product alone did not work well for my wash & go.

  12. 5 out of 5
    5 out of 5


    I have been looking for a product to keep my daughter’s HIGH POROSITY natural hair moisturized longer. I am so glad I finally found one. This product keeps her hair and mine moisturized for a WEEK!! I was SHOCKED.

  13. 5 out of 5
    5 out of 5


    I love this product as a leave in and twisting cream. Doesn’t work for my hair as a DC. I do wish it had a lower price point as I can only afford the 2oz jars. My high porosity hair thanks you for making this product.

  14. 5 out of 5
    5 out of 5

    (verified owner):

    Love it! My 4C hair is super soft. Throwing out my other conditioners…this is it for me!

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